How do I create Amazon product photos with Lume?
Lifestyle and gallery images for your Amazon listings, made with Amazon's image rules in mind
Quick Answer
Amazon's main image has strict rules: a realistic image of the product alone, on pure white, filling about 85% of the frame. Most sellers use their own studio photo there. Lume is at its best in the additional image slots, where Amazon welcomes the product in use and in context. Every image must accurately show the real product, and images with AI-generated models need a metadata tag before you upload them.
Step-by-Step Guide
Upload a clear photo of your product
Use a sharp, well-lit photo where the whole product is visible. Lume builds every scene from this photo, so the better it shows the product, the better the results.
Create lifestyle shots for the gallery
Amazon recommends at least six images beyond the main one. Pick scenes that show the product in use, its size next to everyday objects, and the setting it belongs in.
If you want a Lume main image, check it carefully
Lume has plain background templates, but AI-generated white can come out slightly off-white or with a soft shadow. Before using one as your main image, check the background reads RGB 255, 255, 255 in a colour picker, the product fills about 85% of the frame, and nothing else is in the picture.
Compare every image with the real product
Amazon requires all images to accurately represent what you sell. Check colour, labels and any text on the product, its size next to props and hands, and the number of units shown.
Tag images with AI-generated models
If an image shows a photorealistic person generated by AI, such as a Lume model wearing or holding your
product, add the keyword contains-synthetic-performer
to the image's XMP dc:subject field. Lume does not add this tag for you. See the section below for how.
Download as JPG and upload
Amazon recommends JPEG. Open the image in your Lume gallery, choose Download JPG from the download menu, then add it to your listing in Seller Central.
Amazon's main image rules
A realistic image of the product alone
Amazon asks for a realistic, professional-quality image that shows the real scale, quantity and colour. Show the whole product, once, with only the accessories that come with it.
Pure white background
The background must be RGB 255, 255, 255. Only some product types may use a lifestyle main image, as set out in Amazon's style guides.
Product fills about 85% of the image
Keep the product large and centred, with nothing cut off at the edges.
No extra props
Don't show props or accessories that aren't included in the sale, and no mannequins. Clothing in adult sizes may be shown on a standing model.
On every image: show the product accurately and match the listing title. No customer reviews, star ratings, shipping claims, Amazon logos or Amazon badges. Images that break the rules can be blocked at upload or removed, and a listing with no valid main image can drop out of search.
How to add the AI-generated people tag
Amazon reads the tag from the image file and adds a disclosure where required. Tag an image when it shows a photorealistic person who was entirely generated by AI. You don't need it for product-only images, real people edited with AI, or people who aren't photorealistic.
Any IPTC-compatible metadata editor can add it, for example Adobe Bridge (keywords) or the free ExifTool:
exiftool -XMP-dc:Subject+="contains-synthetic-performer" photo.jpgImage size and format
500 to 10,000 pixels on the longest side
Amazon recommends 1,000 pixels or more, which turns on zoom. A square Lume image is 1024 px at 1K, 2048 px at 2K and 4096 px at 4K, so every resolution qualifies. 2K and 4K give shoppers more detail when they zoom.
JPEG recommended, RGB colour
Amazon also accepts PNG, TIFF and non-animated GIF, but recommends JPEG. Lume downloads are RGB.
Related Resources
Frequently Asked Questions
Source
This page summarises Amazon's US Product image guide as of 22 October 2026. Amazon's own pages and category style guides are the final word and can change, so check them before you list.
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