How do I make product photos for TikTok Shop?
TikTok Shop's main image rules, sizes and shapes, plus vertical shots for videos and ads
Updated
Quick answer
Your first TikTok Shop image must show the front of the whole product on a pure white background with no text, graphics or watermarks, at least 600 x 600 pixels and ideally square. The other 8 images can be styled scenes, and AI images are allowed when they show the real product accurately. With Lume, cut the product out on pure white for free in Refine, then make square lifestyle scenes from 1 credit each.
TikTok Shop image rules at a glance
| Minimum size | 600 x 600 pixels, every image |
|---|---|
| Shape | 1:1 recommended; 3:4 to 4:3 accepted |
| Images per listing | 1 to 9; 5 or more recommended |
| File | JPG, JPEG or PNG, up to 10 MB |
| Main image | Pure white background, front view, whole product, no text, graphics, watermarks or filters |
| All images | Colour only, no logos, text or borders covering product or background, only what the customer receives, no duplicate angles |
| AI images | Allowed if accurate; no changed size, colour, shape or features; no digital renderings of the product |
From TikTok Shop US Seller University: Product Listing Policy and AI-generated content rules, read 9 November 2026. Other regions can differ.
A 9-image set, made from one product photo
| Image | What to show | How in Lume |
|---|---|---|
| 1 | Front of the product on pure white | Refine, Remove background, White fill (free, daily allowance) |
| 2 to 3 | Other angles, back, label | Your own photos |
| 4 to 6 | The product in use or in a styled scene | Pick a template, 1:1 or 4:3, from 1 credit |
| 7 | Size next to a hand or everyday object | A lifestyle template with hands or furniture |
| 8 to 9 | Close-ups of texture or detail | Your own photos |
For TikTok videos and ads, make the same scene in 9:16, or turn a finished photo into a short clip with Animate.
Related
Frequently asked questions
- What size should TikTok Shop product images be?
- At least 600 x 600 pixels, square (1:1) recommended. Shapes between 3:4 and 4:3 also upload. Files can be up to 10 MB, in JPG, JPEG or PNG. A Lume 1K square image (1024 x 1024) clears the minimum on every plan.
- Does the TikTok Shop main image need a white background?
- Yes. TikTok Shop's listing policy says the main image must have a pure white background, show the front of the product, show the whole product, and carry no text, graphics or watermarks.
- Are AI-generated images allowed on TikTok Shop?
- Yes, when they accurately represent the real product. TikTok Shop says AI must not change the size, colour, shape, features or performance of the product, must not show a different quantity or accessories that are not included, and digital renderings of the product itself are not allowed. A real photo of your product placed in an AI scene fits these rules.
- How many images can a TikTok Shop listing have?
- Up to 9. TikTok recommends at least 5, and listings with 5 or more images reach its "Good" listing quality level.
- Can I use props in TikTok Shop images?
- In the additional images, yes: styled scenes and the product in use are allowed. But images must include only what the customer receives, so avoid props a buyer could mistake for part of the order, and keep the main image to the product alone.
- What about vertical 9:16 images?
- Listing images must be between 3:4 and 4:3, so keep 9:16 for TikTok videos, LIVE and ads. Lume makes 9:16 images on Pro and above.
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