Lume vs soona
A product photo studio with booked shoots and an AI Studio membership; Mokker AI became soona's AI Studio. Lume takes a different route: instead of describing a scene or training a model, you pick one of 4,000+ ready-made scenes, upload your product, and generate. This page sets the two side by side on the things that actually decide the choice.
The short answer
Choose Lume if
You want a finished look chosen from a catalogue rather than assembled. Templates carry the lighting, surface, composition and props already, so the decision is which scene suits the product, not how to build one.
Choose soona if
Its workflow fits how you already work. soona combines real studio shoots with AI generation, so one vendor can do both hero shots and AI variations.
soona pricing
Read from https://soona.co/pricing on 9 November 2026. Vendors change pricing often, so check the source before relying on these figures.
| Plan | Monthly | Yearly (per month) | Published allowance |
|---|---|---|---|
| Basic membership | Not stated | $13 | 20 AI generations monthly |
| Standard membership | Not stated | $49 | 84 AI generations monthly |
| Studio pass | $149 per booking | Not stated | 10 AI generations |
What is worth knowing about soona
- • soona combines real studio shoots with AI generation, so one vendor can do both hero shots and AI variations.
- • Mokker's own pricing page now says "Mokker AI is now soona's AI Studio" and sends new sign-ups to soona.
- • Membership prices are published as billed annually.
How Lume works
Lume is built around a catalogue of 4,000+ scenes, each one designed as a complete photograph: a surface, a lighting setup, a composition and any props already arranged. You upload a product photo, pick the scene, and the product is placed into it. There is no prompt to write and no model to train, which is the main structural difference between Lume and most tools in this category.
Output resolution is chosen per generation at 1K, 2K or 4K, costing one, two or three credits. Aspect ratios are grouped into kits for square, social, e-commerce and ads, so one product shot can be produced in the shapes a listing and a paid campaign each need. Batch generation is part of the product rather than a separate tool, which matters once a catalogue runs past a few dozen items.
Plans run from a free tier with 3 credits up to Studio at $79 a month. Unused credits roll over, and generated images are yours to use commercially on every paid plan.
Picking between them
The honest split is about where you want the creative decisions to sit. Tools that generate from a description give you a wide space to explore and ask you to steer it. A template catalogue narrows the space deliberately: the scenes were designed in advance, so the work is selection rather than direction. Which is better depends entirely on whether you enjoy art-directing or want the result.
Cost comparisons across this category are harder than they look, because the units differ. Some vendors meter generated images, some meter credits weighted by operation, and some meter exports separately from generation. Before comparing headline prices, work out how many finished, usable images each plan actually yields for the way you work.
Frequently asked questions
- How much does soona cost?
- soona lists these plans: Basic membership $13 a month billed yearly, Standard membership $49 a month billed yearly, Studio pass $149 per booking. Read from https://soona.co/pricing on 9 November 2026; check the source before relying on it.
- How much does Lume cost?
- Lume starts free with 3 credits. Paid plans are Pro $9, Business $29, Growth $49 and Studio $79 a month, with 60, 240, 420 and 720 credits. One credit makes one 1K image; 2K costs 2 and 4K costs 3.
- What is the main difference between Lume and soona?
- Lume is built around 4,000+ ready-made scenes: you upload a product photo and pick a scene, with no prompt to write and no model to train. A product photo studio with booked shoots and an AI Studio membership; Mokker AI became soona's AI Studio.
- Can I use images from Lume commercially?
- Yes. Every Lume plan includes commercial licensing, so you can use the images on your store, marketplaces and ads.
See the scenes for yourself
Browse 4,000+ product photography backgrounds. Free plan, no card needed.