Expand or crop a product photo for a new aspect ratio

Crop stays inside the picture and is free. Expand paints new scene beyond it.

Quick Answer

Two tools in Refine change the frame of a finished photo. Crop cuts it down to a new shape, free and instant, and is right when the product has room around it. Expand grows the scene beyond the edges so the product keeps its size, and is priced like a generation at the size the expansion needs: 1, 2 or 3 credits at 1K, 2K or 4K. Both save the result as a new version, so the original is never lost.

Crop or Expand: which one

Crop

Free
  • The product has space around it and you want less of it
  • You need a square listing image from a landscape shot
  • You want a tighter composition or a free shape
  • Instant, no model call, unlimited

Expand

From 1 credit
  • The product already fills the frame and cropping would cut it
  • You need a wide banner or a tall story from a square shot
  • You want the same scene to continue, not a different one
  • Priced like a generation at the size it needs

The usual case is a square product shot that has to become a 16:9 hero banner for the store and a 9:16 story for Instagram. Cropping a square to 16:9 throws away the top and bottom third and often the product with them. Expand keeps the whole product at the same scale and paints more counter, more wall, more light on either side, so the three formats look like three frames from the same shoot.

How to expand a photo

1

Open the photo in Refine

From the gallery, open the finished photo and switch to Refine. Both tools work on any version of the photo, so you can expand a shot you already relit or recoloured.

2

Pick Expand and a format

Choose the target ratio: 16:9 for a banner, 9:16 for a story, 4:5 for a feed post, or any of the ten Lume supports. Picking a ratio sets the output size that keeps the product at the scale it has now, and the price shows on the Apply button.

3

Check the size and the price

The Output row names the size the expansion needs and what it costs. You can step down to a cheaper, smaller size if the detail does not matter for this use, or up to a bigger one if your plan allows it.

4

Apply, compare, keep or step back

The new scene is painted beyond the old edges, matching surface, light and shadow. Hold to see the original. The result is a new version; the square original is still there if you need it.

What Expand costs, and why the size moves

Every Lume render comes out at a fixed size per ratio: roughly 1K, 2K or 4K on the long side. When you expand a photo, the product has to fit inside that frame at its current scale, and a wide frame needs more pixels to hold a product of the same size than a square one does. So picking the format also picks the smallest output size that keeps the product at its own scale, and the edit is charged at that size:

Output size Credits Plan
1K1Every plan
2K2Every plan when the expansion needs it
4K3Every plan when the expansion needs it

The size the expansion needs is never locked by your plan: a Free account can expand to 2K if that is what holds the product. Going bigger than that is an upscale, and that follows the plan's resolution limit. You can also step down to the cheaper size; the guide under the Output row says what you give up. Refine edits are not refundable, so start at the cheaper size while you are deciding on the composition.

What to expect from the painted area

Expand continues the scene that is there: the same surface, the same wall, the same direction of light. It does well with studio backdrops, counters, tables and soft gradients. It is weaker where the edge of the photo cuts through something specific, such as text on a sign, a pattern with a strict repeat, or a second product, because it has to invent what continues. If the photo has a hard edge like that, crop a little first, then expand. And if the goal is a different scene rather than more of this one, use New background instead; Expand is for more of the same.

Related Resources

Frequently Asked Questions

What does Expand cost?
Expand is priced like a generation at the size the expansion needs: 1 credit at 1K, 2 credits at 2K, 3 credits at 4K. Picking a format sets that size automatically so the product keeps its scale, and it is open on every plan, including Free. Going above that size is an upscale and follows your plan's resolution limit.
Is Crop really free?
Yes. Crop cuts the picture down without calling a model, so it is instant and costs nothing on any plan. The result is saved as a new version, and the uncropped photo stays in the same gallery card.
Why not just generate the photo in 16:9 to begin with?
If you know the format before you generate, do that: every template can be generated in any of the ten ratios, and it costs the same single edit. Expand is for the photo that already exists, the one you relit and recoloured and do not want to roll again, and for turning one keeper into every size your channels need.
Can I get a credit back if the expansion misses?
No. Refine edits are not refundable; credit protection covers image generation only. Expand at 1K first when you are trying a format, and step up once the composition is right.

One keeper, every format

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Last updated: 2026-10-30